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All Iron Sports.
All Iron Sports chose BestWay Soccer to complete its strategic alliance.
Where the method began.
In late-1960s Valencia, Alberto Toldrá Monzonís became Spain’s first football agent — before the profession had a name. He founded Toldrá Consulting in 1970 and ran it on a simple rule: a handshake closed a contract. His first major transfer took Juan Cruz Sol from Valencia to Real Madrid, and the queue at his door never really shortened.
In 1995, fifteen agents met in Valencia to found Spain’s agents’ association; they elected him president, unanimously. He sent more players to the Spain national team than any agent of his era — Raúl, Casillas, Morientes, Cañizares, Míchel Salgado, Albelda — and negotiated Valencia CF’s record transfer of the time. Zamorano, Luis Enrique and Mendieta also carry his signature.
He gave the job a philosophy that still defines the alliance: accompany a player, don’t trade him. His sons, Alberto and Lorenzo, carry it today through Toldrá Football Consulting. Alberto Toldrá passed away in June 2012, aged seventy-one. The standard he set lived at Toldrá — today it lives at the heart of the All Iron Sports alliance.
Where the alliance places, BestWay unearths.
All Iron Sports chose BestWay Soccer to complete its alliance — the markets the network had not yet reached, and a pipeline built before the market arrives.
- BestWay brings — England, France, Italy, Germany, Switzerland, Romania, Benelux, and a Franco-African pipeline close to CAF.
- The alliance brings — Spain, Brazil, Argentina, Uruguay and the Georgian corridor, plus capital, club-level scouting, elite sports law, health, image and player care.
One roof. Every discipline.
- Scouting & data — club-level identification and analysis, powered by StatsBomb and Wyscout — not agency guesswork.
- Sports law — Muñoz & Arias, one of the most recognised football-law firms in the world: pleading before FIFA and the CAS, trusted by clubs, federations and agents across five leagues. Contracts, regulation, tax and wealth — protecting the player during and after the career.
- Development & health — a dedicated analyst follows every player, week after week: weekly performance reports with post-match video and data, monthly one-to-one sessions — with elite specialists (Breakers, Valencia; Calderona Wellness; advanced podiatry). Players keep the specialists they trust.
- Image & communication — an in-house audiovisual studio in Valencia, a branding & partnerships team, and a communication desk protecting the player’s public image.
- Capital — the solidity of the group funds the patient, long-view way of building a career.
A network of agencies. One alliance.
cooperating across their markets, coordinated within All Iron Sports.
A home before a hotel.
- Relocation & life platform — housing, administration, schools, banking, vehicles, language.
- All Iron House — La Cañada, Valencia: a quiet, private location ten minutes from downtown, with a leisure area and a private chef — a home for players who arrive.
- Valencia Hub — the operational HQ and gym, hosting development and prospect camps, including the annual summer Performance Camp.
- Calderona — one of Europe’s leading wellness centres: recovery, preparation, rest.
The same care. More power behind it.
BestWay keeps its way of working — close, honest, one career at a time. What changes is the depth behind it:
- Sharper reads on a profile — club-level scouting and data (StatsBomb, Wyscout), not agency guesswork.
- A safer signature — the legal and tax protection of an elite sports-law firm, during and after the career.
- The long view, funded — the solidity of an investment group behind the patient way of building a career, plus new markets across Europe and a Franco-African pipeline the network had not yet reached.
We don’t trade careers. We build them.
We sign fewer players — and take them further.